Privacy Policy

At Chicken Run, we prioritize the privacy and security of our users’ personal information. This Privacy Policy explains how we collect, use, disclose, and protect your data when you use our website chicken-run.uk and related services. We are committed to complying with all applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, to ensure your information is handled responsibly and transparently. By accessing or using our services, you agree to the practices described in this policy.

Introduction

Chicken Run understands that privacy is a fundamental right, especially in the online gambling industry where sensitive personal and financial data is involved. We are dedicated to safeguarding your privacy and ensuring that your data is processed fairly, lawfully, and securely. This Privacy Policy outlines the types of information we collect, how we use it, and the measures we take to protect your data. We encourage you to read this policy carefully to understand your rights and our obligations as a responsible operator in the gambling sector.

Data Controller Information

Chicken Run is the data controller responsible for the processing of your personal data collected through chicken-run.uk. As the data controller, we determine the purposes and means of processing your information. For any questions, concerns, or requests related to your privacy or this policy, you may contact our dedicated Data Protection Officer or privacy team through the contact details provided on our website. We are committed to responding promptly and transparently to all privacy inquiries.

Types of Data We Collect

We collect various types of data to provide you with a secure, personalized, and compliant gambling experience:

• Personal Data: This includes your full name, date of birth, email address, phone number, residential address, and payment details. This information is essential for account creation, identity verification, and regulatory compliance, including requirements set by the UK Gambling Commission (UKGC).
• Technical Data: We collect information about your device and internet connection, such as IP address, browser type and version, operating system, device identifiers, and cookie data. This helps us optimize our services and enhance security.
• Gaming Data: We record your gameplay history, betting patterns, transaction records, wins and losses, and interaction with our games. This data supports responsible gambling measures, fraud prevention, and personalized service delivery.

How We Collect Data

We gather your data through multiple channels to ensure a seamless and secure user experience:

• Registration Forms: When you create an account, you provide personal and contact details directly through our secure registration process.
• Cookies and Tracking Technologies: We use cookies and similar technologies to collect technical data, track user behavior, and improve site functionality. These include session cookies, persistent cookies, and third-party analytics cookies.
• Gameplay Tracking: Our systems automatically record your gaming activity and transactions to comply with regulatory requirements and promote responsible gambling.
• Analytics Tools: We employ analytics platforms to monitor website performance and user engagement, helping us enhance our services.
• Third-Party Sources: In some cases, we may receive information from third parties such as identity verification services, payment processors, or regulatory bodies to validate your identity and ensure compliance.

Purposes and Legal Basis for Processing

We process your data for the following purposes, relying on appropriate legal grounds under UK GDPR:

• Service Provision: To create and manage your account, facilitate deposits and withdrawals, provide games, and deliver customer support. The legal basis is the performance of a contract between you and Chicken Run.
• Legal Compliance: To comply with gambling regulations, anti-money laundering laws, and age verification requirements. This processing is necessary for compliance with legal obligations.
• Marketing: With your explicit consent, we may send you promotional offers and updates about our services. Consent is the legal basis here, and you can withdraw it at any time.
• Security and Fraud Prevention: To detect and prevent fraudulent activities, unauthorized access, and other security threats. This is based on our legitimate interests to protect our users and business.
• Improvement of Services: To analyze user behavior and preferences to enhance our platform and user experience, based on legitimate interests.

How We Use Your Data

Your data is used in the following ways to deliver a safe, enjoyable gambling experience:

• Account Management: To verify your identity, manage your profile, and maintain your account securely.
• Game Provision: To enable gameplay, process bets, calculate winnings, and maintain game integrity.
• Customer Support: To respond to your inquiries, resolve issues, and provide assistance.
• Marketing Communications: To send you tailored offers, newsletters, and updates, subject to your consent.
• Regulatory Compliance: To fulfill obligations such as age verification, responsible gambling monitoring, and reporting to regulatory authorities.

Data Sharing and Third Parties

We may share your data with trusted third parties under strict confidentiality agreements to support our services:

• Payment Processors: To facilitate secure and compliant financial transactions.
• Regulatory Authorities: Including the UK Gambling Commission, HMRC, and other UK authorities, where required by law.
• Marketing Partners: Only with your consent, to deliver targeted promotions and offers.
• Service Providers: Including IT support, data analytics, identity verification, and fraud prevention services, all of whom are contractually bound to protect your data.

We do not sell your personal information to third parties.

International Data Transfers

Your data may be transferred outside the United Kingdom or the European Economic Area (EEA) to countries that may not have the same level of data protection. In such cases, we implement appropriate safeguards such as:

• UK-approved Standard Contractual Clauses (SCCs)
• International Data Transfer Agreements (IDTAs)
• Other lawful transfer mechanisms under UK GDPR

These ensure your data remains protected in accordance with UK law.

Data Retention Periods

We retain your personal and gaming data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. Typically:

• Account and Personal Data: Retained for the duration of your account activity plus a regulatory period (usually 5 years) per UK requirements.
• Transaction and Gaming Data: Retained for the minimum period mandated by gambling regulations (often 5–7 years).
• Marketing Data: Retained until you withdraw consent or opt out of communications.
• Technical Data: Retained for a limited period to support security and analytics functions.

After these periods, data is securely deleted or anonymized.

Your Rights Under UK GDPR

As a user, you have the following rights regarding your personal data:

• Right of Access
• Right to Rectification
• Right to Erasure
• Right to Data Portability
• Right to Restriction of Processing
• Right to Object
• Right to Withdraw Consent

To exercise these rights, please contact our privacy team using the contact details provided on our website. We will respond promptly and in accordance with UK GDPR.

Cookies and Tracking

Chicken Run uses cookies and similar tracking technologies to enhance your experience and analyze site usage:

• Essential Cookies: Necessary for website functionality and security.
• Performance Cookies: Collect anonymous data on site performance and user interactions.
• Functional Cookies: Remember your preferences and settings.
• Targeting/Advertising Cookies: Used to deliver personalized marketing content, only with your consent.

You can manage or disable cookies through your browser settings or via our cookie consent banner. Disabling certain cookies may affect your ability to use some features of our website.

Data Security Measures

We implement robust technical and organizational measures to protect your data against unauthorized access, loss, or alteration:

• Encryption: All sensitive data is encrypted in transit using SSL/TLS protocols and at rest where applicable.
• Access Controls: Strict access policies limit data access to authorized personnel only.
• Regular Audits: We conduct security audits and vulnerability assessments to identify and mitigate risks.
• Employee Training: Staff receive regular training on data protection and security best practices.
• Incident Response: We maintain procedures to promptly address and report data breaches in compliance with UK legal requirements.

Policy Updates

Chicken Run may update this Privacy Policy periodically to reflect changes in legal requirements, our practices, or services. When significant changes occur, we will notify you by email or through prominent notices on our website before the changes take effect. We encourage you to review this policy regularly to stay informed about how we protect your privacy.

Contact and Complaints

If you have any questions, concerns, or requests regarding your personal data or this Privacy Policy, please contact our privacy team through the contact information provided on chicken-run.uk.

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the United Kingdom. We are committed to cooperating fully with any such investigations to ensure your privacy is respected.

Contact Information

Company: Chicken Run
Website: chicken-run.uk
Email: [email protected]